After nearly a decade of remaining loyal to Nike without having his own signature shoe, Nikola Jokić has made a significant move by signing a multi-year deal for his own signature shoe with the Chinese brand 361°. 

This marks a notable milestone in Jokić’s career, as he joins the ranks of elite athletes who have their own signature footwear lines. The decision to partner with 361° reflects Jokić’s growing global appeal and underscores the brand’s confidence in his marketability and influence. 

As one of the most dominant and versatile players in the NBA, Jokić’s impact on the court transcends borders, making him an attractive ambassador for a brand seeking to expand its presence internationally. This partnership not only represents a new chapter in Jokić’s journey but also signifies a strategic move for 361° to leverage his popularity to enhance its brand recognition and market share in the competitive sports apparel industry.