‘I wanted to look more serious’, Nikola Jokic reflected on his dressing style and how it affects his brand

Nikola Jokic stands out as one of the NBA’s most affable superstars, a trait evident both on and off the basketball court. Recently, the two-time MVP has undergone a fashion transformation, aligning his style with the grace and finesse he exhibits in his gameplay. 

Beyond his stellar performances on the court, the Denver Nuggets’ center garners acclaim from the fashion community for his impeccable sense of style. It appears that Jokic’s current mantra revolves around dressing well to feel good, ultimately contributing to his success on the court.

“Now I’m 27-28 years old, maybe I wanted to look more serious.” Jokic admitted with his 28th birthday approaching.

A suit means business': Nuggets' Nikola Jokic admits he 'doesn't like' how  other NBA players dress | Daily Mail Online

Aside from the inherent benefits of feeling better through proper self-care and grooming, there are numerous advantages that can stem from it, as noted by the 27-year-old center. 

While it’s important not to judge individuals solely based on their appearance, the reality is that perceptions can be influenced by how one presents themselves. Jokic aims to enhance his appearance to make it more representative and easily recognizable. As he mentioned in his interview with Arena Sport TV, people may perceive and approach him differently based on his appearance, potentially leading to more lucrative sponsorship opportunities and professional recognition. I wanted to look more serious" - Nikola Jokic finally reveals why he  started dressing up for games - Basketball Network - Your daily dose of  basketball

He views this change in his life as positive and believes that presenting oneself in a more polished manner can have a beneficial impact both on personal branding and individual confidence, especially considering his two MVP awards.

Ball Don't Lie on X: "Nikola Jokic showed up looking like a professional  man of leisure ahead of Game 4  https://t.co/DcA1yTJwdJ" / X