Japanese two-way sensation Shohei Ohtani, who joined the Los Angeles Dodgers during the offseason, has been chosen as the prominent figure for New Balance’s upcoming worldwide campaign. In January 2023, Ohtani signed a contract with the renowned corporation, marking the beginning of an exciting partnership.

According to Dodgers Nation, Ohtani will serve as the face of New Balance’s ‘We Got Now’ 2024 global campaign, set to launch in March. The campaign aims to showcase Ohtani’s exceptional talent and further elevate his international brand presence.

In mid-March, a new New Balance advertisement for 2024 will be released, featuring updated visuals of the Dodgers’ power hitter. Additionally, on March 15, a special pop-up event will take place at New Balance’s Tokyo Harajuku store, unveiling Ohtani’s new advertisements and imagery. Alongside the new products available for purchase, Ohtani’s personalized gloves will be on display, adding to the excitement of the event.

During a recent Spring Training matchup against his former team, the Los Angeles Angels, Ohtani openly discussed his feelings about playing against his old teammates. The three-time All-Star expressed gratitude for the opportunity to catch up with his former colleagues and acknowledged the support and congratulations he received from them upon joining the Dodgers.

After joining the Angels in 2018, Ohtani became an integral part of the Anaheim clubhouse. Many anticipated that he would re-sign with the Angels as a free agent after his departure from the team in 2023. However, Ohtani surprised fans by signing a record-breaking $700 million, ten-year contract with the Los Angeles Dodgers, the city rivals of his former team.

As Shohei Ohtani embarks on this new chapter in his career, his partnership with New Balance will undoubtedly enhance his global recognition and solidify his status as one of the most exciting and marketable athletes in the world of baseball. Fans eagerly await the launch of the ‘We Got Now’ 2024 campaign, where they can witness Ohtani’s exceptional skills and the innovative products New Balance has to offer.