Doncic Collab: Jordan Brand officially unveils the Jordan Luka 1

In the fourth game against the Utah Jazz, Luka Dončić made a triumphant return to the Dallas Mavericks lineup, bringing with him the highly anticipated Jordan Luka 1 signature sneaker. Jordan Brand officially unveiled all the unique design elements incorporated for the Slovenian superstar during this exciting moment.

 

Crafted with Luka’s deceptive and off-speed playing style in mind, the Jordan designers engineered a low-cut shoe to complement his swift movements on the basketball court. The midsole boasts the innovative IsoPlate technology, featuring full-length Formula 23 performance foam.

 

This Formula 23 foam enhances responsiveness for dynamic maneuvers like defensive slides and rapid Euro steps. Simultaneously, the IsoPlate foot structure ensures a secure fit by wrapping around the lateral forefoot area. To provide additional support, the upper part of the shoe is equipped with breathable Flightwire cable technology.

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