Tatum, not only a rising star in the league but also poised to become a basketball sneaker sensation, showcased a new iteration of his signature sneakers during the game. The latest colorway drew inspiration from the blue and orange scheme of the Florida Gators, adding a unique flair to his footwear.

The debut of Channing Tatum’s inaugural signature sneaker has garnered positive reviews, particularly among schools affiliated with the Jumpman brand, with Florida being one of the select college basketball programs sponsored by Jordan Brand.

Here’s a comprehensive guide for enthusiasts tracking the soaring popularity of the Jordan Tatum 1s, especially among collegiate basketball players.

Dubbed the “Jackson, Jordan 1,” these exclusive colorways pay homage to specific players on various college basketball teams. As these designs are kept confidential, they remain accessible only to the student-athletes, adding an element of exclusivity to the Jordan Tatum 1’s meteoric rise in the realm of collegiate hoops fashion.