In an effort to resuscitate their scoring, the Yankees have re-signed an old friend.
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After a season in which the Yankees’ offense ranked at the bottom of the majors, the team appointed James Rowson as its new hitting coach on Monday.
![](https://nypost.com/wp-content/uploads/sites/2/2023/11/rowson.jpg)
Rowson was brought in after the Yankees parted ways with Dillon Lawson before the All-Star break and Sean Casey said last month that he would not be returning for family reasons.
Rowson, at 47 years old, served as the Yankees’ minor league hitting coordinator twice (2008-2011 and 2014-2016) for a total of seven years.
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During his second spell, he gained renown from his collaboration with Aaron Judge and others.
After serving as a hitting coach with the Cubs in 2012 and 2013 and the Twins in 2017 and 2019, Rowson is taking on his fourth term as a hitting coach in the major leagues.
Even the 2019 “Bomba Squad” Twins, who set a Major League Baseball record with 307 home runs, batted just.270 as a team.
After spending the 2019 season as an assistant hitting coach for the Tigers, Rowson went on to serve as Don Mattingly’s bench coach for the 2020 and 2022 Marlins seasons.
The Mount Vernon native will be charged with getting the most out of a Yankees lineup that struggled badly for most of the 2023 season, outside of Judge and Gleyber Torres.
The Yankees averaged 4.15 runs per game, which was good for sixth-fewest in the majors, but their batting average of.227, their on-base percentage of.304, and their on-base plus slugging percentage of.701 were all below-average.
![](https://media.nbcsportsboston.com/2023/05/Rowson_James_GettyImages_1165562335.jpg?quality=85&strip=all&fit=1280%2C719)
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