Alvin Kamara and Jayson Tatum are two of the most recognizable young athletes today. The first one is a 2020 Celtics player who inked a $163 million contract. The other in the same year signed a five-year, $75 million deal extension with the New Orleans Saints. After three years, they still haven’t used any of that cash… They intend to keep it that way for the foreseeable future. The answer is obvious: their moms!
The small forward/power forward for the Boston Celtics recently admitted on “In Depth With Graham Besinger” that he hasn’t spent a dime of the contract he signed with one of the best teams in the NBA because of an arrangement with his mom, Brandy Cole.
However, Alvin Kamara previously revealed on his podcast “Uninterrupted Kneading Dough” that seeing his mother Adara labor tirelessly to make ends meet was the motivation for him to be careful with his own money.
Tatum and Kamara’s financial stability rests on endorsements.
The obvious follow-up question is how they survive if they don’t use any of their multimillion dollar contracts. Given their prominence in the public eye, the answer is obvious: endorsement arrangements.
Tatum has endorsement deals with a number of companies, some of which are directly tied to basketball (such Subway and Gatorade) and others that are not. Kamara has signed lucrative endorsement deals with major companies including Visa, Adidas, Underdog Fantasy, and more.
It’s common knowledge that a number of NBA and NFL stars who spent their money as soon as they acquired it are now in financial problems. But I have no doubt that Tatum and Kamara, because of their mothers, will never have to deal with that kind of issue again.