After inking a new, exclusive endorsement contract with Under Armour, king guard De’Aaron Fox couldn’t have asked for a better way to begin the season. The rising star, who has emerged as the team’s face, is expected to join with Curry Brand, which made its formal debut in 2020, making history as the first NBA athlete to do so.
“Sacramento Kings All-Star guard De’Aaron Fox is finalizing an endorsement deal with Curry Brand, becoming the first NBA player to sign with Stephen Curry’s signature line at Under Armour,” said Shams.
Since purchasing Steph some years ago, Under Armour has made significant progress in the basketball world. It appears that they are now preparing for even greater success by signing one of the league’s youngest guards to an exclusive contract. Although the precise terms of the deal are still unknown, it is certain that Fox, Curry, and the Nike company as a whole will profit handsomely from this endeavor.
“Stephen Curry launched his signature, standalone venture with Under Armour in 2020,” Shams stated. “And now Curry Brand lands one of the league’s top point guards in De’Aaron Fox as its first endorsement contract signing.”
Stephen Curry’s Under Armour Empire
Nobody anticipated that Steph Curry, an underdog, would become one of the best point guards in NBA history. Years later, though, as a nine-time All-Star, four-time champion, and two-time MVP, that’s just what he is. His performance in the league over the past ten years will always be remembered in the annals of basketball history, as his mastery of the three-point shot altered the game forever. But the real measure of a star is not how much of an impression you make on the floor, but rather how much of an impact you make on a daily basis.
Naturally, Curry is more than simply a champion; he’s a born leader who has encouraged a whole generation of athletes to follow their goals in sports. As the NBA’s Under Armour ambassador, Curry is beginning to question the current quo by presenting a different brand to Nike. De’Aaron Fox might be one of several celebrities that sign with Curry Brand to make Under Armour the most powerful up-and-coming company in the sports world.
De’Aaron Fox Wants To Maintain His Flow
De’Aaron Fox could be the only player more deserving of a Curry Brand contract. After being selected fifth overall in the 2017 NBA Draft, the Kings star has been advancing toward stardom. With averages of 25 points, 6.1 assists, and 4.2 rebounds per game on 51% shooting, last season was possibly the greatest of his career. The squad, which placed third in the competitive Western Conference, turned up a standout effort.
Fox is hoping for an even greater run this season, but the Kings won’t get there until he has his finest season to date. Fortunately, there is still hope that De’Aaron may improve on his All-Star season from the previous year at the age of just 25. Regardless, he’s got a fairly solid start to the new season with Steph Curry’s support. We can only hope he can meet Curry’s expectations.