NBA star Jayson Tatum is gearing up for an exciting week as he prepares to launch his debut signature sneaker with Jordan Brand on April 7. To elevate the anticipation surrounding the release of the Jordan Tatum 1, the basketball sensation has joined forces with Concepts, adding a touch of flair with a special collaboration featuring New Era 59Fifty hats.

 

The collaborative capsule is divided into two distinct categories: “Solid” and “Chrome.” The “Solid” collection showcases hats with tonal crowns and bills, offering color options in black, green, brown, and navy.

 

On the other hand, the “Chrome” selection features off-white crowns paired with green, red, and blue bills. At the center of the crown, you’ll find a fusion of the Boston Celtics logo and Concepts’ iconic “C” insignia, creating a unique visual element. Additionally, Jayson Tatum’s name and jersey number “0” are meticulously embroidered on the right panel of the cap.

 

Concepts is not only releasing these stylish hats but also serving as the exclusive partner for the Jordan Tatum 1 signature shoe. Starting on April 5 through April 6, these kicks will be available in full family sizes at Concepts’ Boston flagship store. To make this launch even more special, Concepts has planned special programming, delightful food options, and surprises for sneaker enthusiasts and fans of Jayson Tatum.