Luka Doncic made a spectacular comeback to the Dallas Mavericks’ lineup in Game 4 against the Utah Jazz, marking his return with the highly anticipated release of his own signature shoe, the Jordan Luka 1. The Jordan Brand unveiled these new kicks, showcasing all the distinctive design elements that set them apart.

 

Taking a closer look at the Luka Doncic x Jordan collaboration, it’s clear that the Jordan designers had Luka’s unique playing style in mind. They designed a low-cut shoe to complement his quick and deceptive moves on the basketball court. Inside the midsole, a cutting-edge IsoPlate system with full-length Formula 23 performance foam provides the foundation.

 

The IsoPlate structure cradles the foot from front to back, wrapping around the lateral forefoot to ensure a secure fit, while the Formula 23 foam enhances responsiveness for agile movements like defensive slides and rapid Euro steps. To enhance support, the upper portion incorporates breathable Flightwire cable technology.

 

The design also features one-piece base layers with a haptic print that changes color depending on the angle of light hitting the shoe. Luka Doncic’s personal logo is proudly displayed on the tongues, while the medial sides carry an inspiring message, “Non Desistas Non Exieris,” which translates to “never give up, never surrender.”

 

These eye-catching basketball sneakers are set to hit retail stores in the coming months.

 

In unrelated footwear news, Nike and RTFKT have recently introduced their first line of digital sneakers.