LeBron James, the NBA icon renowned for his prowess on the basketball court, is now making a slam dunk in the culinary world. The multi-talented athlete, equally passionate about nutrition, has turned his attention to Kittch, a platform poised to revolutionize the $500 billion cooking market.

Kittch, co-founded by media visionary and entrepreneur Brian Bedol, a trailblazer responsible for the inception of sports channels like ESPN Classic and CBS Sports Network, offers a distinctive food experience. It provides a space where food enthusiasts can engage with and learn from some of the globe’s most celebrated chefs.

The platform is already graced by celebrity chefs of the likes of Marcus Samuelsson, Amanda Freitag, and Amanda Schulman, with more culinary luminaries poised to join. Kittch’s curated content features 24/7 livestreams, granting users exclusive access as chefs craft delectable dishes in the comfort of their homes or renowned restaurants.

While a significant portion of Kittch’s content will remain freely accessible, users will also have the opportunity to access premium classes. After a successful four-month beta phase, Kittch made its official debut on March 8.

LeBron James’ investment in Kittch underscores his keen interest in the food industry. Notably, he expanded his foundation’s collaboration with the Tex-Mex-style food brand Old El Paso, culminating in the establishment of “The Taco Shop by Old El Paso,” a fast-casual dining venture launched in 2023.

LeBron James continues to demonstrate his prowess, not just on the basketball court, but also as a savvy investor in products and services that have the potential to reshape industries.

Stay tuned for more updates on Kittch’s journey in the culinary world and LeBron James’ ventures beyond the NBA hardwood.